It is actually remarkably easy for an organisation like Howden to venture into the AR world and to create experiences for the full spectrum of the screw compressor manufacturing process.

As the original equipment manufacturer (OEM) of the bare shaft screw compressor, and also as a packager and as an aftersales supplier, Howden already have 95% of the modelling and data required to produce the animation displayed on the AR experience.
To go the next step has required the team to come out of their silos and integrate with the different departments around them.