For 2013, Howden enjoyed a large island stand in the front row of the POWER-GEN Asia exhibition, held at the Impact Conference centre in Bangkok, Thailand.
This was one of the first external events that showcased the repositioned brand and the large images of the heart and the flower dominated the front and rear of the impressive stand. The contrasting colours used throughout allowed Howden to stand out in the large exhibition space.
POWER-GEN Asia attracts over 7,500 delegates and attendees from over 70 countries and is an important conference and exhibition in South-East Asia dedicated to the power generation, renewable and alternative energy and transmission & distribution industries. Many of Howden's largest customers were also present at the exhibition, highlighting the importance and scale of this event.
New for 2013 was Larry, a professional presenter who regularly conducted a brief overview of Howden and our extensive products and services to the many visitors on the stand. Larry was able to draw people from the surrounding area into the stand and demonstrate the superior performance of the Howden products with a clever presentation.
Importantly, POWER-GEN Asia 2013 gave the sales team access to local and international customers in one location. We are already in the planning stages for next year's exhibition in Kuala Lumpur as we continue to build awareness of the Howden brand throughout the growing South East Asian market.
For further information please Ida Larsen. Click here for more information about our brand.